SurveyMars

What is SurveyMars?

SurveyMars is an intuitive and powerful online survey tool built to facilitate various research activities, from managing customer and employee experiences to conducting market studies and mapping customer journeys. It offers unrestricted access to surveys, questions, and responses without any fees, boasting a library of more than 50 question types and sophisticated survey logic. The platform provides robust data visualization capabilities, multi-faceted analytical tools, and personalized reporting features, helping organizations extract meaningful insights for better outcomes. Integration with numerous applications is possible via Zapier, streamlining workflow automation and boosting efficiency.

Key Features:

• Unlimited Surveys and Responses: Design and deploy countless surveys with no caps on questions or collected responses, enabling large-scale data gathering.

• Diverse Question Formats and Logic: Choose from an extensive selection of question types, including NPS, MaxDiff, Conjoint Analysis, Kano, and PSM, enhanced with dynamic display, skip patterns, and piping logic for customized surveys.

• In-Depth Analytics and Reporting: Create comprehensive reports like classification, crosstab, comparison, and bespoke reports, supported by visualization aids such as interactive dashboards and word clouds.

• Holistic Customer and Employee Insights: Facilitates customer journey mapping, employee engagement surveys, 360-degree feedback, and market analysis to strengthen experience management strategies.

• Integration and Automation: Connect effortlessly with a vast array of applications through Zapier to automate the entire survey process, from distribution to reporting.

• Cross-Platform Compatibility: Fully functional on desktops, tablets, and smartphones, guaranteeing a smooth user experience and maximizing participation rates across all devices.

Use Cases:

• Market Research: Employ advanced methodologies like MaxDiff and Conjoint Analysis to acquire critical market intelligence for product innovation and strategic planning.

• Customer Experience Management: Monitor and evaluate customer feedback across various interaction points to uncover issues, increase satisfaction, and foster loyalty.

• Employee Experience and Engagement: Administer satisfaction surveys, 360-degree reviews, and engagement studies to improve workplace culture and decrease attrition.

• Customer Journey Mapping: Chart and analyze customer interactions across different channels to refine the journey and elevate the overall experience.

• Academic and Social Research: Conduct extensive research projects with the freedom of unlimited surveys and a rich set of question types, independent of budget limitations.