PERQ
A digital marketing platform specifically for apartment property managers. It streamlines the entire leasing process by automatically capturing, qualifying, and nurturing leads, ultimately boosting occupancy while cutting down on costs and manual work.
Visit Website
Introduction
What is PERQ?
PERQ is a dedicated digital marketing platform built to assist multifamily property managers in enhancing occupancy levels. It achieves this by automating and customizing the complete prospect journey, from initial contact to lease signing. The system combines intelligent PPC advertising, AI-powered conversations, automated lead re-engagement, and nurturing workflows to efficiently transform website traffic into scheduled tours and signed leases. By delivering personalized interactions across various channels, PERQ empowers marketing teams to decrease dependence on costly lead sources, refine ad budgets, and reclaim time through automated initial engagement and follow-up tasks. Furthermore, it ensures smooth integration with CRM platforms, provides clear lead source tracking, and offers comprehensive analytics to monitor performance and improve conversion outcomes.
Key Features
Automated Lead Conversion Suite
Handles the capture, qualification, and tour booking of leads with little manual input, dramatically improving rates of conversion from lead to tour and lead to lease.
Multichannel Conversational AI
Interacts with potential residents around the clock through website chat, text messages, email, and phone text conversions, offering immediate, customized responses.
Optimized PPC and Marketing Campaigns
Administers pay-per-click advertising using data-informed approaches to enhance lead quantity and quality while reducing overall ad expenditure.
Behavior-Based Nurture Automation
Sends customized follow-up messages via email and SMS triggered by prospect activities and data, boosting interaction and prompting timely tour bookings.
Efficient CRM Integration and Lead Filtering
Feeds only sales-ready prospects into CRM software, maintaining organized databases and allowing leasing staff to concentrate on high-potential leads.
Performance Analytics and Reporting
Delivers real-time insights into lead origins, conversion pathways, and performance trends to pinpoint effective channels and refine marketing strategies.
Use Cases
Generating Multifamily Property Leads : Property management firms utilize PERQ to draw in and convert a higher volume of qualified leads from both paid and organic marketing efforts.
Increasing Tour and Lease Conversions : Automates the scheduling and follow-up process to raise the rate at which leads become tours and leases, minimizing manual workload.
Lowering Marketing Expenditure : Refines PPC strategies and utilizes cost-effective lead sources to decrease total advertising costs.
Engaging Prospects with Personalization : Provides tailored communication across multiple touchpoints to guide potential residents effectively through the leasing process.
Streamlining CRM Data : Maintains clean and useful lead information by screening and passing only qualified prospects to onsite leasing teams.
