Foreplay
An innovative advertising workflow platform that combines a vast ad repository, competitor intelligence, AI-driven creative briefs, and collaborative features to revolutionize how marketing teams discover inspiration and execute campaigns efficiently.
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Introduction
Foreplay serves as an all-in-one creative inspiration ecosystem tailored for marketing professionals, agencies, and brands seeking to optimize their advertising creative development. The platform hosts a community-driven collection exceeding 27 million advertisements sourced from major social networks including Facebook, TikTok, and LinkedIn, allowing instant discovery of high-converting and viral ad content. Through its specialized Chrome Extension, users can seamlessly capture ads into categorized swipe files while preserving complete creative metadata and associated landing page visuals. The system incorporates artificial intelligence to generate comprehensive creative briefs and storyboard templates, significantly accelerating pre-production processes and enhancing team synergy. Its Spyder competitive monitoring tool provides live alerts and analytical insights on rival advertising activities. Adopted by numerous established brands, Foreplay consolidates ad research, creative strategy, and asset organization to maximize operational efficiency and campaign ROI.
Key Features
Expansive Community-Built Ad Repository
Explore more than 27 million user-contributed advertisements with intelligent AI search capabilities and filters by platform, ad format, industry category, and target audience.
Chrome Extension for Instant Ad Capture
One-click saving of advertisements directly from social media platforms like Facebook, TikTok, and Instagram while maintaining all creative elements and performance data.
AI-Generated Creative Briefs & Storyboards
Convert collected ads into structured creative briefs and visual storyboards to accelerate content development and spark innovative ideas.
Spyder Competitive Advertising Intelligence
Receive real-time notifications and detailed analytics on competitor ad campaigns to refine your creative approach.
Collaborative Workspace Organization
Utilize customizable boards and folders to systematize saved advertisements and facilitate sharing with internal teams or external collaborators.
Comprehensive Landing Page Documentation
Automatically capture both desktop and mobile versions of landing pages connected to saved ads for complete campaign funnel assessment.
Use Cases
Creative Ideation & Market Research: Identify viral and successful advertisements across multiple channels to inspire new campaign concepts.
Competitive Strategy Monitoring: Track and evaluate competitors' advertising tactics to uncover market opportunities and strategic advantages.
Advertising Workflow Management: Create organized inspiration libraries and AI-assisted briefs to plan and deploy creative assets effectively.
Cross-Team Creative Alignment: Share ad collections and project briefs with team members and agency partners to maintain consistency and improve feedback efficiency.
Performance-Driven Creative Optimization: Utilize ad performance metrics and longevity data to enhance creative effectiveness and advertising ROI.
